The relentless pressure to purchase tractors and lorries as machinery took over from horses in the wake of the first Great War; the falling of grain and livestock prices to pre-war levels in the recession of the 20s; the railway strikes, the conscripted labour forces, the fluctuating economic nuances - all of these factors and more have created choppy waters that could only be navigated with entrepreneurial zeal and dogged industriousness.
This deep commitment to nurturing our land, livestock and surroundings continues to shine bright in the 5th generation of Wests, manifesting itself these days with our diligent approach to conservation and sustainability. Along with Jo West's customer-focussed approach to running the Wild & West Barns, this continues the tradition of diligent stewardship that is at the core of our heritage.